Storytelling-Driven Strategy

Where story meets strategy.

We build the runway so your message lands every time.

Enter the Runway → Book a Consult →
Storytelling Strategy Branding Activations Training
01
Impact.
What changes
02
Engagement.
Who responds
03
Visibility.
Where it travels
Scroll
What We Build

Storytelling systems for work that has to move people.

We do not just make things sound better. We clarify what the story is, who needs to hear it, how it should move, and what it should make possible.

See the full framework →
01 / Impact
Storytelling for Impact.
Helping nonprofits and institutions turn mission into trust, funding, and participation.
02 / Engagement
Storytelling for Engagement.
Designing campaigns and experiences that make people feel connected enough to respond.
03 / Brands
Storytelling for Brands & Business.
Helping founders and brands clarify their message and grow with confidence.
04 / Architecture
Narrative Architecture.
A full custom plan. We design an ecosystem underneath the message so your story moves with intention across platforms, visuals, partnerships, and audience touchpoints.
Featured Work

Stories that move culture.

Future Story Lab

A youth leadership lab for the next generation of voice.

A 7-week Navigator speaker cohort built for 7th and 8th graders at Hartwell School in partnership with Cincinnati Public Schools. Storytelling, confidence, and future-facing workforce readiness through real conversations with real cultural leaders.

"Students don't just need exposure. They need language for who they're becoming."
Read the case study →
Future Story Lab students in a cinematic youth leadership setting
Signature Programs

More impact. More stories. More movements.

Future Story Lab campaign visual Youth Leadership Future Story Lab Career exposure, voice, confidence, and future-facing identity. Explore Program The Misadventures of Boogie and Friends Universe hero banner Story World Boogie & Friends Stories that help young people feel seen and future-ready. View Project Sis How Is Your Heart campaign visual Restoration Sis, How Is Your Heart? A wellness movement built around rest, healing, and return. Explore Program Lit + Social campaign visual Cultural Literacy Lit + Social Where literacy, culture, civic power, and conversation meet. View Activation Workshop S.T.O.R.Y. Framework A signature method for turning lived experience into strategic language. Book Workshop Speaking Book Tropikana Speaker. Author. Cultural strategist. Room-shifter. Inquire to Book
View All Programs →
31B Innovation Studios

The creative production house behind the stories that travel.

31B is PCA's in-house production arm. Where strategic narrative becomes filmed series, episodic story bibles, immersive web experiences, and IP-grade creative deliverables.

01
The Al Garnett Sessions
Episodic Series
02
World Passport Academy
Interactive App
03
Boogie & Friends
Children's Franchise
Step Inside the Studio →
31B Innovation Studios, the production house of The Parks Collective Agency 31B INNOVATION STUDIOS UNDER · PCA
Meet the Collective

A collective of strategists, storytellers, and cultural translators.

PCA is built to move with care and precision. Strategy leads the work. Story carries it. Execution makes it real.

Shonda Hatch, Founder and Chief Story Architect
Shonda Hatch
Founder & Chief Story Architect
A 25+ year media and culture strategist who turns story, community trust, and brand architecture into work that lands.
Ebony D. Robinson, Executive Strategy and Leadership Advisor
Ebony D. Robinson
Executive Strategy & Leadership Advisor
An MBA-trained strategist bringing leadership clarity, organizational insight, and executive-level structure to PCA engagements.
Tionna Baker, Story Experience Lead
Tionna Baker
Story Experience Lead
The execution lead who turns strategy into rooms, relationships, activations, and experiences people can actually feel.
Roberta Hatch, Financial Operations and Compliance Advisor
Roberta Hatch
Financial Operations & Compliance Advisor
A steady operational advisor helping PCA keep the business, compliance, and financial side as intentional as the story work.
Meet the full team →
Shonda Hatch, Founder and Chief Story Architect
Vision · Voice · Impact

Founded by Shonda Hatch.

The Parks Collective Agency is the next chapter of a 25-year career in story, media, community trust, and cultural strategy.

Shonda built her career across major markets as a broadcaster, programmer, educator, and community leader, learning how language moves people in real time and how culture decides what it trusts.

PCA is what she does with that knowledge now. Frameworks for nonprofits and institutions. Narrative architecture for brands. Programs for the next generation. And the studios arm, 31B, building the IP that carries it.

Shonda Hatch
Founder & Chief Story Architect
Read the Full Story → Book Tropikana →
Press · Awards · Recognition

The work has been named, honored, and partnered with.

2026
NCBAE Featured Panelist
Black Innovation, Leadership & Presence in Media
2026
Women of Influence Honoree
Her Tribe Collective
2018
Missouri State Senate Certificate of Recognition
Recognized for community service and leadership in St. Louis.
2020
City of Cincinnati Proclamation
Presented for community impact and leadership through 101 Days of Wellness in honor of International Women's Day.
2013-2014
Who's Who in Black Cleveland
Recognized among influential Black leaders shaping culture, media, and community.
2015
Who's Who in Black Louisville
Named for leadership, visibility, and community impact in the Louisville market.
2024
Who's Who in Black Cincinnati Emerging Leader
Honored as an emerging leader for cultural presence, media leadership, and community service.
2020
FOX19 NOW Xtra
Television feature highlighting the 101 Days of Wellness initiative and community wellness work.
2016
Community Impact Through Story
Norton Children's Hospital Fundraising Campaign. Leveraged a major-market radio platform to raise awareness and support for children's health initiatives inspired by Boogie's journey.
2025
Voyage Ohio Feature
Hidden Gems interview with Shonda "Tropikana" Hatch
Press
Bold Journey Feature
Meet Shonda "Tropikana" Hatch
2021
City of Cincinnati Town Hall Series
COVID-19 community conversations moderated by Councilmember Kearney and Tropikana
Three Ways to Work With Us

Book the room your story belongs in.

Strategy conversations designed around narrative architecture, brand positioning, storytelling systems, and culturally aligned activations.

Referral Consult
Narrative Architecture + Strategy.
Complimentary · 30 min
For referred organizations and aligned partners exploring narrative architecture, brand strategy, storytelling systems, campaign development, or activations.
Book Referral Consult →
Brand Strategy
Cold Lead Consult.
Paid · 60 min
For new brands, organizations, and founders ready for a paid strategy session to clarify message, direction, offer, or campaign architecture.
Book Strategy Consult →
Book Tropikana
Speaker · Author · Cultural Strategist.
Inquiry Based
For hosting, speaking, panels, keynotes, author appearances, cultural strategy sessions, and media-centered experiences.
Inquire to Book →
Let's Build Your Runway

Story is power. Strategy is how it lands.

Tell us about your work, your audience, and the message that has to move. We will tell you what is possible.

Book a Consult → Send a Message →